Since the advent of Web 2.0, we have been living in a new internet era of social networking. This shift has redefined the relationship between brands and users. Before social networks, the internet was unidirectional, they communicated and we listened.
Today, there are new rules of play and a new language, which is different from the classical visual arguments in advertising. It is about creating trust and complicity, in order to build a relationship that positions the brand among the consumers’ favourites, thus allowing for sales.
Interruption marketing gives way to permission marketing, in which subtlety and empathy are key in getting messages across to the consumer. With our “Social CRM” tools brands can monetize their social network presence and generate valid records for Database marketing strategies.